I always asked a question to myself- Can a piece of software evoke a deluge of positive emotion in us?
I have seen people using the transaction applications. On a Likert scale of 1 to 5, 1 being the lowest and 5 being the highest in the degree of positive emotion, on an average from the people I have interacted with Transaction applications evoked a 0.5.
No surprises here. Why would they love punching data into the machine, spending long hours through the night?
On the other end of the spectrum lies QlikView. No surprise in my declaring this. I work with Qlik! But don't take my word for it, though I would love it if you do.
I have seen some big wigs of the industry swearing by QlikView. And I have seen them declaring it on open stage in front of hundreds of strangers. They love it!
In the recent QlikView Business Discovery World Tour that happened in India, CXOs of multi- billion dollar organizations openly professed their love for QlikView recommending it to their peers in the industry.
You know why they love it? Not just because the product is absolutely out of the world. It would mean nothing to them. It's what it did for them that mattered the most.
I had met a CEO of Paper products company in South Africa sitting next to me in one of the long arduous flight journeys.. He saw that I was wearing my ID on my sleeve and introduced himself.
He started by saying- "Thank you! You know what QlikView did to my workplace? It made it a happier one!!" When he saw that it was a tad difficult for me to make the connection between a product (which is a software) and happiness, he explained by saying, "Previously, my entire team used to spend days and nights to make something of the data deluge and usually end up frustrated. Now, their task is totally cut out! They go home early, spend quality time with their families and return energized! Thanks to you guys, you built an amazing product"
Now, that's a wow moment for anyone and especially someone like me who is totally in love with QlikView! It is as if I built it with my own hands.. (Our R&D team in Sweden will kill me softly seeing this..)
Coming back to the point- it is not just because of the product for its sake. It is because of what it did for them.
Can a piece of software of software evoke a deluge of positive emotion in us?
You bet! QlikView can, and it continues to do so..
